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Gamification in Sales: Do’s and Dont’s to Make Your Gamification Project Succeed

Gamification in Sales, defined as “the application of competition and leaderboards to motivate sales behaviors”, is a hype technology that has received extensive attention in many sales organizations over the past few years. Analytics reports predict global Gamification market to grow at a CAGR of 68.4 percent over the next 3 years [1]. However there […]

5 Reasons Gamification in Sales Appeals To Gen-Y

“By 2020, Gen-Yers will account for 40 percent of the global workforce, and are projected to reach 75 percent by 2025″. Generation Y or Millennials, born in the 80s and 90s, are changing the working environment. A Gen-Y Workplace Expectations Study organised by Deloitte, highlighted the key takeaways about Millennials workplace preferences including; “jobs should reflect […]

Gamification in Sales: Practical Tips for Your Gamification Projects

Gamification in Sales, defined as “the application of competition and leaderboards to motivate sales behaviors”, is a hype technology that has received extensive attention in many sales organizations over the past few years. However there are no more doubts about the benefits, gamification mechanics is often misused. Successful Gamification projects require user research and great planning.  […]