What is the optimal contact mix for an omnichannel strategy?
We’ve established the fact that there is no such thing as a standard customer. A business, at any point in time, will be interacting with three or four generations of customers, and as we know, the channel preferences of customers across generations is different. The same customer who would prefer to order food online through […]
8 Ways to Nail Guerrilla Marketing
Every marketer nurtures healthy narcissism and the courage to take risks. Why? Only then is it possible to stand out in a crowd, and turn heads. This, in a nutshell, is the driving force behind successful guerrilla marketing campaigns. If timed right and executed with precision, a guerrilla marketing campaign is a sure-fire way to […]
Customer Experience 101: There is no such thing as a ‘standard customer’
In the engagement between a customer and an organisation, there are several points of contact. These may be different departments, or even different touchpoints from the same department. In this age when customers—the ultimate endpoint of any business—are just as connected as the employees of any large enterprise, monitoring and making sure that the enormous […]
