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The 7 email marketing KPIs you should be tracking in 2022

There are many ways to optimize your email marketing campaigns, such as making sure your newsletter is mobile-friendly, improving your subject line, adding a catchy CTA, etc. However, to know if an email is successful or not, you need to know how to measure its performance. How to measure the success of your email marketing […]

7 best free email marketing tools that you need to know in 2022

Is your website no longer ranking in the top Google search results? Your ad campaigns on social media, like Facebook and Instagram, are generating fewer leads than they used to? Maybe you should ask yourself if you’re reaching customers on the right channels. Either way, email marketing allows you to directly reach prospects or customers […]

10 reasons why you should invest in email marketing

As a small business owner, you need to find a way to attract new customers and retain the existing one. Lack of time, money and resources are often limiting factors in finding a solution that will bring the desired results. Email marketing is known to be the solution that gives the best ROI (return on […]

7 Tips for a Successful Easter Newsletter

It’s the beginning of spring and it also means that Easter is around the corner! Although this holiday is not as popular as Christmas or Valentine’s Day, it is still celebrated around the world. Plus, who doesn’t love chocolate? Whether you want to increase your online sales, in-store visits or gain awareness, this is the […]

How to find the best email marketing tool for you?

Email marketing is still one of the most effective ways to communicate with your customers and leads to increased sales. You don’t need convincing though, you already knew that! Since you’re clearly looking for a specialized tool that will allow you to be effective and successful with your emails. No one likes to waste time […]

4 Things Your Post-Crisis Communication Strategy Needs

In my previous blog post, I shared 4 angles of communication to favour during the confinement period. I highlighted the importance of using these practices to keep in touch with your clients and employees, and to help you stay top of mind. But what about the post-crisis stage? Should we change the way we communicate? […]

4 communication angles to favor in this time of confinement

What’s happening in Canada and all over the world is unprecedented. Businesses are forced to slow down. Many of them have temporarily ceased their activities and several have downsized their workforce in order to survive. The hope of returning to normal life, previously scheduled for mid-April has been squashed yet again, and governments are now […]

How To Create a Re-Engagement Email Sequence To Win Back Inactive Subscribers

  As business owners we get it: Sometimes, people lose touch. They forget to open an email and before they know it they’ve completely forgotten that they subscribed to our email list in the first place. It happens a lot. In fact, according to Marketing Sherpa 75% of an email list on average is inactive. […]

How to incorporate user-generated content into your next email

  Email has become one of the most popular forms of communication in today’s marketplace. Whether it’s a new sale announcement or a monthly newsletter, email offers a consistent and reliable way for brands to communicate with their target audience. Unfortunately, with the increased popularity of email marketing comes the problem of inbox saturation. With […]

What Should I Include in My Newsletter?

  That’s it, you’ve decided to do email marketing. You’ve created a few contact lists and categorized them based on language, type of client, gender, etc. But, like many others, you have no clue what to send. Content production is becoming a big challenge for many small businesses. Here are a few suggestions to help […]