3 Tips to Becoming a Successful Mentor
Ah, the sweet smell of success! It hovers around you like a fine cologne. When you enter the room, heads turn. People gravitate toward you, clamoring for your time and attention, seeking your advice on make-or-break issues that have taken you years of experience to master. How did it come to this? When did you […]
Stories from Which Legacies Are Made
When creating a legacy, it’s important to know what makes your story worth telling. I recently had the opportunity to sit down with a local celebrity who spent a 40-year career as a television newscaster on the evening news. We met at a coffee house and talked about life over a steaming mug of coffee on […]
Harnessing Ego for the Greater Good?
Self Confidence & Ego… can it be harnessed for noble purposes? Let’s explore the concept of ego and how it can help your legacy. Have you ever noticed that people who have reached a high degree of fame have a sense of ego, perhaps even an inflated sense of ego? I’ve observed this dynamic while working with famous […]
How to Tell Stories that Last Generations
In thinking about great stories that last, the question arises how to spread an idea into the next generation. Let’s explore several methods to tell YOUR story, ensuring it will stand the test of time. Think about stories you’ve read or heard in books, movies and TV shows. In your mind, which stories survived more […]
The Business of Creating a Legacy: Will They be Talking About You 100 Years from Now?
In the business of shaping legacies in the speaking business, I spend a fair bit of time thinking about the legends in the speaking industry. I had coffee with a recently retired network news anchor, who is actively considering writing a legacy book after his successful 27-year career in front of the bright lights on […]
Mentoring & Moving-on Down the Road
Mentoring allows you to touch another person’s life by sharing the best of what you know, distilling the essence of your experience into a concentrated…
Meeting with the Mentor: Writing Tips to the Hero’s Journey
Life doesn’t always give you what you expect. Sometimes you do everything right, just the way you’re supposed to, but things don’t turn out the way you planned. If you’re a speaker or non-fiction author who’s using the device of storytelling to make your point, the Hero’s Journey gives a compelling blueprint for crafting […]
Sales Secrets for Speakers and Authors
Speakers and authors have a unique professional challenge unlike those in any other industry. While the demands of the job border on the artistic, the reality is that success is most measurable by the tally on the bottom line. If you’re not making sales, you’re nowhere. The object of the sales game is communication. As […]
Crossing the Trust Gap – Musings on Thought-Leadership
The ancient Romans had a saying that still lives today—Caveat Emptor, or let the buyer beware. Just as in ancient times, there’s a lot for buyers to be nervous about in today’s marketplace. From the world of home ownership to your local pharmacy, so many choices have the potential to yield unfortunate results. Truly, the […]
How to Build the Perfect Product Funnel
Building a product funnel is a fundamental item for your speaking and writing business. Yet few efforts are more misunderstood in the information business—from Internet Marketers to Professional Speakers—creating the means to effectively sell products online or offline is largely a mystery. Getting this right can be the difference between having a luncheon featuring beef […]
