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5 ways to create a successful eCommerce strategy

Selling online, especially during times where retail stores are forced to close, is an important strategy for businesses of any size. While your website is important, it’s not enough to just set up your site and hope that people will come. You need an eCommerce strategy to set you up for success. We talked about […]

10 things to ask before hiring a marketing agency

The decision to hire a marketing agency vs doing things on your own is a decision that causes a lot of grief for many business owners and experts. There are a lot of factors that go into making this decision. In the end, you need to do what is best for your business. This will […]

Common marketing mistakes that businesses make and how to avoid them

When we engage with a new client, we meet with them to go over their business and discuss the areas that we are going to help them with. We have a process that we go through where we ask very pointed questions regarding every aspect of their business. As we go through this process, there […]

Dos and Don’ts of Influencer Marketing

Now that you know all you need to know about the basics of influencer marketing, it’s time to go over a few things that you should avoid and a few that should steer the strategy for your own business. Do Start off your campaign with in-depth research. Get to know the influencers who are highly […]

MAKING INFLUENCER MARKETING WORK FOR SMALL BUSINESS

We’ve been discussing influencer marketing and how it can help brands generate buzz across a wider audience faster and more efficiently by tapping into the most influential touchpoints. Most business owners have stars in their eyes (literally) thinking about having celebrities endorse their products. Then reality slaps you across the face when you realize that […]

5 REASONS TO START BLOGGING FOR BUSINESS

By Candace Huntly To blog or not to blog? That is the question… Wait, is it? The real question should be: How can I fit blogging for my business into my schedule? There are three main types of blog: Personal Blog: This is where you (over)share your personal life to become internet-famous. This life isn’t […]

HOW TO BUILD A BETTER BRAND EXPERIENCE

Let’s talk about how you can build a strategy for success. First of all, we define experiential marketing as a type of marketing strategy that directly engages consumers, allowing them to experience all sides of the brand, including brand values, brand story, product/service offering, and brand personality. You are setting up a brand experience for […]

7 THINGS TO AVOID WHEN DOING EXPERIENTIAL MARKETING

When you think of effective marketing, what do you come up with? Social media? Email marketing? Direct mail out? More often than not, if brands want to make a lasting impression, they think of public stunts, also called brand activations or experiential marketing. When executed well, a public stunt can put your brand at the […]

ARE YOU SLEEPWALKING THROUGH YOUR MARKETING PLAN?

You’ve likely heard the saying “runs like a well-oiled machine.” This sounds like brilliant music to a business owner’s ears because that means that things are running smoothly and you are in a groove. However, sometimes that can easily lull you to sleep, causing you to run on auto-pilot rather than continuing to push yourself […]

Social Media: 4 things to focus on other than follower count

If you have 10,000 followers, but no one is buying from you, then who cares if you have 10,000 followers? If you have 100 followers and 100 people are buying from you, doesn’t that seem better? It’s time for businesses to start prioritizing engagement over follower count when it comes to social media. Follower count […]