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Writing Tweets that Get Noticed

Once you’ve determined that the audience you want to reach is on Twitter and you know you want to use it to educate your customers and build trust, you’re ready to tweet. But how to do it within the 140-character limit in a way that actually stands out from the crowd? The following are tips […]

4 Key Metrics for Measuring Social Media Success

4 Key Metrics for Measuring Social Media Success « Goldberg Communications One of the great things about social media marketing is that it’s easy to measure the results of your efforts.  But metrics in and of themselves are only numbers. They’re useful only when you employ them to measure progress toward your business goals. In […]

10 Ways to Turbocharge Your Email Calls to Action

10 Ways to Turbocharge Your Email Calls to Action « Goldberg Communications In my last two posts about writing emails for B2B marketing, I talked about email subject lines and body copy. The third element to consider is the proper way to construct and use calls to action in your emails. When you communicate with […]

For Content Marketing Success, Know Your Customers

For Content Marketing Success, Know Your Customers « Goldberg Communications Creating content that’s useful and compelling starts with getting to know your customers. You need to understand their most pressing challenges, their deepest concerns, and their greatest hopes for a solution. Gaining this insight takes some digging. But the effort will pay off in content […]

8 Tips for Writing Great Content

8 Tips for Writing Great Content « Goldberg Communications You need two things to create successful content: a thorough plan based on an understanding of your audience, your message, and your desired result — and excellent execution. When it comes to content, good execution means good writing. Following these 8 tips will help you keep […]

Make the Most of B2B Content: Reuse and Repurpose

Make the Most of B2B Content: Reuse and Repurpose « Goldberg Communications Most business decision-makers today research solutions to their business challenges online. To reach these decision-makers, vendors must produce high-quality content on a consistent basis and post it online where it can be found. Yet many marketers struggle to produce enough eBooks, blog posts, […]