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10 Pitfalls of Marketing Automation That Sales + Marketing Must Avoid

Lack of Strategic Sales and Marketing Alignment is preventing most companies from enjoying double digit Revenue + Profit growth. Marketing Automation can either Accelerate or Prevent Sales + Marketing Alignment Lack of strategic participation by company executives in Marketing Automation deployment is the root cause of Marketing Automation not achieving the expected double digit Revenue […]

Comprehensive ABC’s for Achieving Effective Sales Marketing Alignment

Sales and Marketing Alignment is failing to meet expectations. What’s our next step? CEO’s and their BOD/Owners should be well aware of the published stats by now: Companies with effective Sales and Marketing Alignment accelerate their Revenues + Profits 20%+ faster than their peers. CEO’s at the other 80-90% of the companies know that they […]