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6 Things Salespeople Should Know About Today’s Buyers

One of the greatest impacts we’ve seen the pandemic have on sales professionals is the fundamental shift it’s caused on buyer behavior. Sales teams simply can’t survive—let alone thrive—without understanding how to adapt to today’s buyers. Some of the changes, like the adoption of remote meetings, are well-known. Others are not. In our new book […]

Attract, Engage, Delight With Social Media

Whether you are new to social media marketing, or a seasoned expert, the process of starting and warming up a social media account is the same. There is a cycle you have to engage in to make the best use of your time online. The good news is that this cycle follows a buyer’s cycle […]