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Best Practices in HR
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How to convert business cards into an active network & pipeline

Call me old school if you want, but I still love to exchange business cards – especially in an event setting. For me, it’s the start of a fast, proven & scalable system that helps me more consistently follow-up, stay in touch and ultimately convert more of those new contacts into partners, referral sources, customers […]

There is no sale without marketing, and no marketing without sales

It may be true that up to two-thirds of the buying process is completed before sales gets actively involved (based on research from Forrester and others), but it’s important to keep in mind that this statistic is an average.  It’s reflective of what everyone is doing melded together, on the buyer and seller side, vs. […]