Six Ways to Make Email Work Smarter for Marketing and Sales
We can all agree that email is indispensable in today’s business world, but it’s also inefficient if not used correctly. The fact is that no one likes getting email. We get too much of it, and a great portion of email would be better suited to other mediums. So we tune it out. In order […]
When is it Time to Hire a PR Agency?
Depending on your industry and future vision, you may have toyed with the idea of hiring a public relations (PR) agency. Whether CMO, CEO or business owner, most executives understand the value of a polished public persona and strategic communications. But, that doesn’t mean every company is well-suited to work with an agency… at least […]