Playing the price cutting game isn’t good marketing. It’s insanity

How is the game played? It can be a reaction to a short term dip in revenue, with the belief that lower prices will attract more business and prop revenues back up. It can be a vehicle to promote a particular product or service that is running below forecast. The intent is to get the […]

#Marketing to keep “the bad guys” out is crazy

Traditional marketing is preoccupied to a large extent by erecting barriers to competitive entry; how to prevent competitors from entering someone’s market and poaching their customer base. Competitive analysis dominates the agenda; detailed studies that examine as many dimensions to a competitor’s strategy as are possible are conducted; the results are used to plot a […]