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Is It Time To Start Thinking Of Email As A Feed?

Email Marketing Isn’t Dead, But It Is Taking On New Life Email is dead. Ask around, and that seems to be the consensus among marketers. Nobody opens emails or reads emails, and they definitely don’t click on them. That means email isn’t generating opportunities or producing revenue, and therefore email should be retired in favor […]

Why Are Feelings Important For Lead Generation And New Customer Growth?

In February, we celebrate Valentine’s Day – an entire day dedicated to love. Couldn’t we all do with a little more love, this year specifically? Our #LOVEYOURAGENCY mantra at Square 2 has done wonders for helping us work with clients, attract prospects and keep our people happy through some very challenging times. We’re going to […]

How To Make Sure You Get Everything From Your HubSpot Marketing Software

Buying HubSpot Is Just One Small Step In A Very Long Journey With 95,000 customers and counting, HubSpot has changed the way marketers plan, execute, analyze and optimize their marketing tactics. But as we’ve seen in our 10 years working with HubSpot, and with hundreds of new clients onboarded by our team, there are many […]

What Is A Good Conversion Rate For Your Landing Pages?

Kick Off 2020 With Increased Lead Generation Through Landing Page CRO Landing pages are different than general website pages. For more details on the difference, check out this article, Website Home Page vs. Landing Page: What’s The Difference? Typically, landing pages have different designs, different objectives, different approaches and different conversion strategies. If you’re not […]

The Agency Of The Future Is Here Today!

You’ve Been Looking For An Agency To Help You Grow Your Company, And You Finally Found It You might be looking for a digital marketing agency, you might be looking for a sales consulting company, or you might be looking for a website design shop or a PR agency. But what you’re really looking for […]

Is Salesforce.com Costing You Too Much Money?

An Influx Of New CRM Solutions And Integrated MarTech Tools Means You Have More Choices Back in the day (even five or six years ago), if you wanted a top-notch, enterprise-level CRM system that your company could grow into, Salesforce.com was your only option. Yes, lower-end CRM systems were available. Zoho, Infusionsoft, Insightly and Freshsales […]

How Good Is Your Content Marketing? Answer These Questions To Find Out

Content Drives Search, Leads, Sales Opportunities And Ultimately New Customers We’ve all heard it: Content is king! You have to leverage content in almost every marketing tactic, including on your website, in your account-based marketing program, in your email marketing and now in your sales process too. Content is everywhere. We’ve also all heard that […]