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Insights From The Field: B2B Demand Generation Agency Shares Secrets

Prioritization, Expected Results And Iteration Hold The Key To B2B Lead Generation Everyone wants more leads, but not everyone knows exactly how to get more leads, and when it comes to B2B demand generation a wide variety of perspectives exist on how to create that steady stream of leads for your B2B company. It’s also not […]

Content Marketing Requires The Hub-And-Spoke Strategy For Results

Content Without A Content Strategy Won’t Drive Leads, Sales Opportunities Or New Customers I look around and all I see is a hurricane of content. People are posting podcasts, slide decks, whitepapers, e-books, videos, short social posts and graphics that are supposed to be helpful, get me engaged and drive my attention to their offerings. […]

How A Content Audit Can Help Your Content Marketing Produce Leads

Find The Gaps In Your Content Marketing Strategy, Then Fill Them You’ll hear it time and again: Content is king. And it is. Great content can produce qualified leads, improve organic rankings and establish credibility for your brand. However, just because content is king, that doesn’t mean all content is royalty. Because of its reputation […]

11 Revenue Metrics You Can Use For Sales And Marketing Alignment

Marketing And Sales Are Quickly Becoming Data-Driven, Metrics-Oriented Practices It looks like sales and marketing alignment is finally becoming a reality. Most of the legacy issues preventing sales and marketing from merging into one single revenue department are dissolving. Today’s CRM systems link elegantly into the marketing platforms, so it’s now easy to track a prospect’s […]

Quality Vs. Quantity: The Inbound Marketing Balancing Act

It’s Not As Clear As Other Inbound Marketing Experts Make It Sound You’d think it’s straightforward, right? Most experts agree that you shouldn’t create a ton of content simply because more means better. They’re right, for the most part. But the answer isn’t as simple and straightforward as they’d make it appear. Yes, quality content […]

How Many Inbound Marketing Leads Could I Drive With Super Bowl Ads?

Many More Than The Actual Ads By The Companies Spending Over $5 Million For 30 Seconds Let’s get the stats out of the way first. According to Variety, “Fox is charging marketers anywhere between $5 million and $5.5 million for a 30-second ad during the Super Bowl this year. … For comparison, the average price of […]

Top 10 Blog Metrics You Need To Drive Leads With Inbound Marketing

The Data Is In: Companies With Active Blogs Get More Leads At Square 2 Marketing, we blog every single business day. Just yesterday, one of our blog subscribers emailed me with a request to talk to them about an inbound marketing program for their business. Don’t you love it when a good plan comes together? […]

Growth-Driven Design Or Inbound Marketing Optimization: Which Is Right?

Knowing The Difference Might Mean Hitting Your Goals Instead Of Missing Them It’s funny how ideas get momentum. Growth-driven design is something that a lot of people are talking about. Luke Summerfield, the self-proclaimed father of growth-driven design, defines it as a method that minimizes the risks of traditional web design. GDD uses a systematic approach that shortens the […]

5 Ways Inbound Marketing Helps Market To Companies You Want To Do Business With

Account-Based Marketing Is Gaining Traction, But It’s Not New Inbound marketing helps people who are looking for companies like yours. It ensures that when people start searching, they find your business. But, what if someone needs what you offer and isn’t looking yet? Don’t you want to be on their radar? Yes, you do, and there […]