Is Customer Journey Mapping Effective in B2B?
Customer journey mapping is becoming more prolific in B2C, as companies realize that to understand how customers interact with their websites, products, and utilize customer support, they need to conduct deeper research into all of their brand’s touchpoints. But interestingly, in B2B, customer journey mapping isn’t nearly as popular. Which is interesting. In B2B, there […]
How to See Past Blind Spots in Business
The phrase “Blind Spots” is common in our interpersonal lives, but the idea is equally applicable in business. In personal situations, blind spots occur when we have behavior we may not see ourselves (but others do), and it is often used in relationship situations, when we aren’t aware of our patterns. In business, blind spots are equally […]