Best Practices in HR
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6 Tips to Track ROI of MQL in Marketing

Tracking the return of investment (ROI) of Marketing qualified leads (MQL) in marketing, is a need that fulfills a marketing department’s goal of generating quality leads. These leads often have a much higher chance of getting converted to consumers as compared to other leads which are considered simple leads Simple leads are first-time visitors who […]

8 Ways To Help Your Business Grow

Listening to your customers can help your business grow. Let us tell you how. What often comes to your mind when you think about customer support? If like most people you think that the inquiries that go to customer support are just people trying to reach out because they are having a problem with their […]

Tips For Creating Account-Based Marketing Campaigns

Account-based marketing campaigns are specific campaigns run by marketing teams for a particular account. An account here refers to a specific business or contact. Many B2B providers and brands, stand by the proven results of account-based marketing (ABM) as against their other marketing strategies. If you are reading this article, I am sure it is […]

10 Strategies To Grow Your Business Fast

It is hard to scale your business. You need to have effective strategies to grow your business quickly and put in considerable efforts. Initially, it means that you will have to wear different hats and deal with both the marketing and sales team. It also means that you will have to understand corporate and tax […]

9 Steps To Build Your Lead Generation Marketing Company

When it comes to attracting new prospects, a lot of marketing agencies engage in risky behavior and the worst part is that they don’t even realize it. To build a successful lead generation marketing company you need to follow a set of steps that will be discussed in this article. As per a report, almost […]

7 Tips on How to Market Your Business

Marketing your business is very important, no matter what the size of your business is. However, a lot of you don’t know how to market your business which is why when the budget is tight, organizations decide to cut down their marketing expenses. This is wrong! When you don’t market your business, people might think […]