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David Whitmarsh
  October 30, 2023

Above Personal and Professional Challenges with EFT

By Arishma Singh

A series of setbacks in my life brought me to realize what we often forget, which is that we bring everything about ourselves into our work. Our personal lives, limiting beliefs, emotions, stresses, thoughts, and our entire being all affect what we do professionally. In dealing with my own health, I was introduced to EFT (Emotional Freedom Techniques), also known as Tapping. This has become the foundation of both my personal life and my professional life in sales, and I am passionate about sharing this simple, life-enhancing skill.

What is EFT?

EFT is a powerful self-applied, stress reduction method based on extensive research that shows emotional distress contributes greatly to illness, anxiety, self-doubt, burnout, and more.

EFT combines psychotherapy and acupressure, bringing together elements of exposure, cognitive therapy and somatic stimulation. It is similar to acupuncture but without the needles and has been referred to as “psychological acupuncture.” As with acupuncture, EFT stimulates various pressure points on the face and body to relieve stress, which then alleviates many psychologically-based concerns.

EFT employs the simple act of using a two-fingered tapping technique to stimulate various pressure points on the body, resulting in a calming effect on the amygdala that plays a crucial role in relieving stress and calming your nerves. In doing so, EFT gives you the capacity to make more rational decisions.

EFT and Scientific Research

Research shows us that EFT is not some mystical technique that practitioners claim will work despite having no evidence to demonstrate its efficacy. The science shows us that EFT has a positive impact on our mental well-being, our emotional state, and our physical health.

In a 2018 study published in Journal of Evidence Based Integrative Medicine, researchers shared several statistics that highlight how EFT improves several physiological markers of health. Key amongst these are:

  • Happiness increases by 31% in those using EFT
  • Anxiety decreases by 40%
  • Depression decreases by 35%

Even on a physical level, the use of EFT leads to a 57% reduction in pain, as well as a 37% decrease in the presence of the stress hormone cortisol. (Bach, D., Groesbeck, G., Stapleton, P., Banton, S., Blickheuser, K., & Church. D. (2018). Journal of Evidence Based Integrative Medicine.)

In his presentation, “Overview of Energy Psychology/ EFT Tapping in Practice,” Dr. David Feinstein, clinical psychologist and national director of the Energy Medicine Institute, defines EFT as a form of energy psychology that, along with Thought Field Therapy, can lead to the improvement of a number of outcomes, stating that more than 100 peer-reviewed clinical trials and 4 meta-analytic reviews suggest that stimulating a prescribed set of acupressure points can improve outcomes in the treatment of a range of conditions, from depression to generalized anxiety to PTSD. (Feinstein, D. (1 November 2019). ‘Overview of Energy Psychology/EFT tapping’. https://www.goodtherapy.org/energy-psychology-eft-tapping-web-conference.html)

EFT has been gaining popularity over the past 25 years, not just with health and research faculties, but also for use by athletes, celebrities, artists, students, medical and health communities, and war veterans.  I initially applied EFT to personal areas of my life. But thanks to two years of my own research, I can confidently say that EFT is a tool that can be applied to performance enhancement because it is a well-established mind/body tool that has shown to be effective and safe.

Stress, EFT and the Sales Professional

EFT enables you to optimize your emotional health so you’re mentally prepared to confront the challenges we face in the sales profession. You can use it to address almost any issues that you have in your sales life.

For example, let’s say that you’re having a rough day at work. You’re cold-calling clients and facing rejection over and over again. Every time you glance at your sales targets, you feel like you’re falling behind what’s expected of you. These emotions lead to a build-up of stress, which leads to your muscles tensing up and your nervous system getting drained. Your heart starts beating faster, or your palms get sweaty, and you can feel the build-up of tension inside your body. Think of this build-up as an emotional energy charge. Attempting to suppress this charge isn’t appropriate, as you will eventually break down under the stress. Instead, you can use EFT to release the charge, enabling you to release the negative feelings you’re associating with your work. You refresh yourself energetically, which means you start performing better than you would if you remained distressed.

Applying EFT

The practice of EFT involves using your fingertips to physically tap various energy points on the body. Below are five simple steps to get you started. If you have several issues to contend with, you can repeat these steps as many times as needed to reduce the intensity of your negative feelings.

Step #1 – Identify the Issue You Hope to Target

For EFT to be effective, you must first locate and isolate the specific issues or fear that you hope to tackle. For example, you may have a fear of speaking in public or you have a self-confidence issue brought about by an issue at work. Make this singular issue your focal point when tapping. By focusing on a single desired outcome, you make EFT more effective.

Step #2 – Test Your Initial Intensity

With your focal point identified, set a benchmark for the level of intensity of thought you feel in relation to the identified issue. You do this by rating the intensity on a scale of 0 to 10, with 0 being no intensity and 10 being the highest level of intensity that you can comprehend. To work out your rating, consider the amount of physical and emotional pain your focal issue causes you. By setting this benchmark, you have something to measure your results against. For example, let’s say you start with an intensity level of 8. If you find that this intensity decreases to 4 after a tapping session, you can conclude that you’ve accomplished a 50% improvement.

Step #3 – Setting Up Before You Tap

Before you begin tapping, establish a phrase that explains the specific issue you hope to overcome. In doing so, you both acknowledge the issue, the emotion you feel around it, and accept yourself regardless of the issue. The most common set up phrase is: “Even though (state issue, I feel (how), I deeply and completely accept myself.” Say this set up phrase three times while you are tapping. Keep in mind that you can alter this phrase as you desire. However, the core components — acknowledgement of a specific event with respect to how you feel about it and acceptance — must be present. Also, this phrase must address a challenge that you face. This means you can’t focus on a problem that you believe somebody else is causing for you. Some examples of phrases you can use are: “Even though … I accept this problem and my feelings;” “Even though … Right here, right now, I am safe;” “Even though … I am willing to let it go;.” “Even though … I am choosing to be calm about this.”

Step #4 – The EFT Tapping Sequence

Now, we come to the actual act of tapping. You do this methodically, covering all of the meridian points highlighted in the image below, plus a further point on the side of your hand.

Repeat the process by tapping seven times on each of the following points in order:

1. Eyebrow
2. Side of the eye
3. Under the eye
4. Under the nose
5. Chin
6. The collarbone
7. Under the arm
8. Top of the head

Why these points? These are the ends of eight of the 12 meridian points found in the human body. Each of these meridians correspond to an internal organ, with tapping being intended to alter energetic flow through these meridians.

Step #5 – Test the Final Intensity

Upon completion of the tapping sequence, rate your intensity level on a scale of 0 to 10. Compare the results following the sequence to the intensity level you registered before you started. If you haven’t reached 0, repeat the sequence, focusing on the same problem as before, until you do.

Becoming a Respected Salesperson

Stress is just one component of your work as a sales professional. EFT can help sales professionals overcome an array of negative emotions and patterns, including limiting beliefs about our capabilities and skill sets, self-defeating habits, fear of rejection, burnout, and more. But that is not all, what I also love is how you can use EFT to tap into your creative mind.

Arishma Singh is an award-winning top performer, a ‘pocket rocket,’ and a woman to watch, with over 20 years of corporate experience working with such major brands as Nielsen Media, American Express, Google Australia, Pivot Software, and Experian Australia, After numerous health setbacks, Singh’s journey into mind-body solutions led her to EFT (Emotional Freedom Techniques). A globally certified and accredited EFT practitioner, she leveraged EFT to develop her own methodology, THRIVE, to enable high performers to achieve sustainable success without compromising their wellbeing. A keynote speaker, author, and edupreneur, Singh leads Thrive With EFT to empower clients to overcome inner blocks and achieve life-changing transformation. Her new book is The Respected Salesperson. Learn more at arishma.com.