Once you’ve determined that the audience you want to reach is on Twitter and you know you want to use it to educate your customers and build trust, you’re ready to tweet. But how to do it within the 140-character limit in a way that actually stands out from the crowd?
The following are tips for crafting tweets that get noticed:
* Stay focused. Each tweet should focus on only one thing, such as promoting a particular link, asking a question, or answering a question.
* Start tweets using action verbs; “Find tips @link to create a successful #b2b marketing plan”
* Include numbers. People respond to numbers, especially when they’re associated with business impact and results.
* Keep it short. Even though the limit is 140 characters, keep your tweets to 120 characters or less to leave room for people to retweet your message. But shorter than that is even better. Eight words or 100 characters or less are more engaging than longer tweets. If you have a lot to say, break it down into a series of tweets rather than a single long one. Use one of the URL shortening services such as Bitly or Tiny URL.
* Write well. With so few words available to you, make them count. Use the most descriptive words you can. Explain why your tweet will give the reader the best, most, biggest, strangest information.
* Keep it simple.If your reader doesn’t understand what you’re trying to say, they’ll move on. Stick with simple headlines that everyone will understand.
* Break news. Even if your story isn’t new, find ways to make it sound new again.
* Find a new angle. If you see that a lot of people are writing about the same topic on a particular day, find a new way of presenting the information.
* Use hashtags. Tweets with hashtags get twice the engagement as those without. Best practice is to include one or two hashtags. Only use hashtags relevant to the topic of the tweet.
* Mention influential individuals and groups and there’s the potential they’ll follow you.
* Place a link about 25% of the way through the tweet. Linked tweets have a higher retweet rate than tweets without links.
What are your tips for writing tweets that stand out from the crowd?
