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For Content Marketing Success, Know Your Customers

For Content Marketing Success, Know Your Customers « Goldberg Communications Creating content that’s useful and compelling starts with getting to know your customers. You need to understand their most pressing challenges, their deepest concerns, and their greatest hopes for a solution. Gaining this insight takes some digging. But the effort will pay off in content […]

8 Tips for Writing Great Content

8 Tips for Writing Great Content « Goldberg Communications You need two things to create successful content: a thorough plan based on an understanding of your audience, your message, and your desired result — and excellent execution. When it comes to content, good execution means good writing. Following these 8 tips will help you keep […]

Make the Most of B2B Content: Reuse and Repurpose

Make the Most of B2B Content: Reuse and Repurpose « Goldberg Communications Most business decision-makers today research solutions to their business challenges online. To reach these decision-makers, vendors must produce high-quality content on a consistent basis and post it online where it can be found. Yet many marketers struggle to produce enough eBooks, blog posts, […]