Quick Steps to Building a Findable Social Media Presence
Every business nowadays has their own Social Media Presence that represents their business online. An online presence gives us a wider opportunity to have effective communication with our target audience or simply our customers. While there are many social media platforms available, the next big step is how do we create a Social Media presence […]
4 Things Your Post-Crisis Communication Strategy Needs
In my previous blog post, I shared 4 angles of communication to favour during the confinement period. I highlighted the importance of using these practices to keep in touch with your clients and employees, and to help you stay top of mind. But what about the post-crisis stage? Should we change the way we communicate? […]
How to Electrify Your C-Suite
You have a high-stakes meeting with a new CXO, or a group of influential stakeholders, or perhaps your boss or boss’s boss. You’re concerned about the dreaded lack-of-real-interest creeping over their faces, that fatal glance at their smartphones. Here’s how to convert such ennui into excitement. In the last issue. I showed how to do […]
How Influential Are You as a Sales Manager?
[embedded content] Influence is described as the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. It’s what great sales managers do. The best sales managers influence their salespeople to consistently execute the right selling behaviors and attitudes every day. They do this through the […]
Why Closing Is Never a Problem in Account Based Selling
Sales symptoms are prospecting traps. You’d be surprised how often I hear, “My account based selling team can’t close.” Closing is never the problem. “Never” is a bold statement, but savvy sales leaders will nod their heads in agreement. Closing is the easy part of account based sales development. It’s prospecting that’s hard. Then why […]
