5 Tricks to Help You Write a Newsletter Like a Pro
The way you write your newsletter will have a direct impact on your email marketing results. Here are 5 tricks that will help you while your fingers are diligently working away at the keyboard. 1. Choose an attractive subject line The subject line is the first thing your readers will see in their inbox. Through […]
Stories from Which Legacies Are Made
When creating a legacy, it’s important to know what makes your story worth telling. I recently had the opportunity to sit down with a local celebrity who spent a 40-year career as a television newscaster on the evening news. We met at a coffee house and talked about life over a steaming mug of coffee on […]
How to Tell Stories that Last Generations
In thinking about great stories that last, the question arises how to spread an idea into the next generation. Let’s explore several methods to tell YOUR story, ensuring it will stand the test of time. Think about stories you’ve read or heard in books, movies and TV shows. In your mind, which stories survived more […]
The Business of Creating a Legacy: Will They be Talking About You 100 Years from Now?
In the business of shaping legacies in the speaking business, I spend a fair bit of time thinking about the legends in the speaking industry. I had coffee with a recently retired network news anchor, who is actively considering writing a legacy book after his successful 27-year career in front of the bright lights on […]